Customer Driven Selling Skills - Sales Training Courses

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Customer Driven Selling Skills
Leicester, Midlands, UK

Start: 09:00 - 17:00, 04 Oct 10
Finish: 09:00 - 17:00, 05 Oct 10
Duration: 2 days
Code: #GP-CDSS:0014

It is important to understand the ways in which we all uniquely ‘filter’ the information we receive and give out.

Realising that the customer is using his or her own set of filters really does enable you to build and maintain rapport with a wider range of people. Very rarely do we meet people on their ‘map of the world’. We all operate from our own perspective of the world, not from what the world actually is.

CDSS prepares you to move round to see your customers’ point of view and to let them see and feel that you have done that. Physical evidence of rapport is often more powerful than words or pictures. Whilst recognising that we all communicate through the same three senses - visual, hearing and feeling – we mostly have a preference. To maintain rapport with your customer, you may have to shift from your perspective to theirs.

Course Objectives

Understand how your communication impacts upon your customers' 'want to buy'
Build relationships and make the sale a natural outcome
Listen and really understand what your customer is saying
Recognise how customers make their decisions
Provide solutions which match your customers' requirements
Present solutions in an easy to understand manner
Gain information without asking difficult questions

Course Agenda

CDSS draws substantially on the art of Neuro-Linguistic Programming (NLP).

We translate NLP principles into a style of communication which is as attractive as it is effective.

We concentrate on:

The importance of relationships
Being aware of what the customer is communicating to you
Being able to respond in the most appropriate way

Closing a sale, handling a complaint or fielding an enquiry, all require different behaviour – the CDSS programme prepares your company to live in the customer’s world.

Venue Details

Venue details to be confirmed.

Trainer Profiles

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Nicky Lea

Senior Consultant

As a professional and well respected trainer Nicky has many years experience of working in the Financial Services Industry. She has worked in Regulated Sales, Compliance and Training and Development.

Course Materials

Sorry, no course materials are currently available for this course. Please check back later.