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Management & Leadership Training

Management & Leadership

Strategic Planning and Development

2 day

People who are moving into a higher level role within their business where they need to determine their company’s long term goals and then identify the best approach for achieving those goals.

Course Objectives

At the end of this event, delegates will be able to:

  • Understand the basics of strategic planning
  • Identify the key stakeholders and approaches to strategic planning
  • Understand the planning and development processes
  • Understand the implementation process
  • Measure the success of the strategic plans

Course Agenda

What is strategic planning?

  • Defining strategy and direction – mission, vision and values
  • Benefits and limitations of strategic planning

Strategy – planned or emergent?

A market-based approach to strategic planning and development – analysis of the near environment

  • Markets (Customers)
  • Competition
  • Technology
  • Suppliers
  • Labour markets
  • The economy
  • Regulatory environment

A resource-based approach to strategic planning and development – analysis of the organisation’s capabilities

  • Identifying and allocating resources
  • Finding synergy with opportunities
  • Strategic choices – competitive scope, sources of competitive advantage
  • The Ansoff Matrix – presenting the strategic options that are open to an organisation in relation to its products and services and the risks associated with them
    • Market penetration
    • Market development
    • Product development
    • Diversification

The planning process

Phase One: Analyse

  • Process steps for the analytical phase
  • Identifying the key stakeholders
  • Setting the objectives

Phase Two: Plan

  • • Process steps for the planning phase
  • • Clarifying tactical implementation plans


  • Process steps for the implementation phase
  • Action planning
  • Performance management


  • Process steps for the measurement phase
  • Assessment tools

  • Course Dates & Locations

Can't find a course date and location good for you? Let us know!

  • In-house Training

Run this course in house and tailored to your requirements.

Call +44 (0) 500 734 734 or enquire online.

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